For buyers contracting authority
The line that decides 48482000 is product versus service. Choose it when the contract's main purpose is acquiring a BI software package, its licences, the platform, the dashboard and reporting tooling, rather than buying analysts to interpret the data. If the deliverable is the analysis work itself, Data analysis services (72316000) is the right pick, not this package code.
The second boundary is internal to the parent family. Sales or marketing software (48481000) covers CRM and campaign tooling; reserve 48482000 for reporting, querying and data-visualisation platforms. The broader parent, Sales, marketing and business intelligence software (48480000), is the bundle that holds both.
Where a single contract folds a BI licence in with implementation or training, set the primary CPV code by the dominant purpose. If the licence is the spine of the deal, it belongs here; if the work is mostly people-hours, it does not.