For buyers contracting authority
Pick 72322000 when the deliverable is the ongoing management of data itself: governance, quality, access control, and the operation of the systems that hold it. A contracting authority reaches for it to run a master or meter data management service, to operate a clinical or laboratory data management system, or to procure data governance and data protection support as a continuing service.
The boundary that trips authorities is the sibling Added-value database services (72321000). That sibling is about enriching or adding value to database content, supplying enhanced or curated data products, while 72322000 is about managing data and its lifecycle as a service. If the contract's main job is stewardship rather than a value-added data product, tag it here.
Two more neighbours matter. Data-processing services (72310000) is the right pick when the contract runs or transforms data to produce a defined output rather than managing it on an ongoing basis, and the parent Database services (72320000) is the broader category for designing, populating and running databases. Where a single contract folds data management into a larger IT programme, set the primary CPV code by the dominant deliverable, not by the whole bundle.