For buyers contracting authority
Pick 72312100 when the accepted deliverable is prepared data: cleaned, converted, structured or labelled source material that something downstream will then ingest. The cleanest test is the output. If what gets signed off is a ready-to-load dataset rather than captured keystrokes or an analytical result, this is the code.
The boundary that trips contracting authorities is the parent, Data entry services (72312000). Entry is the act of getting records into a system in the first place; preparation is the shaping of data that already exists into a usable form. Where a single contract does both, tag the primary CPV code by whichever dominates the statement of work.
Two neighbours matter when scope drifts. Optical character recognition services (72312200) is the sibling to reach for when machine-reading scanned text is the main job, and Data capture services (72313000) covers acquiring the data rather than preparing it. Content or data standardisation and classification services (72330000) is the better fit when the deliverable is a standardised classification scheme rather than a prepared dataset.