World wide web (www) site design services

Choose 72413000 when the deliverable is a website: a new site, a redesign, or a portal built on a CMS the contracting authority will run afterwards. The visual design, the user experience and the front-end build all land here, and so does the development work needed to make the site function.

The boundary that trips authorities is 72415000, site operation and hosting. Design and build the site under 72413000; run, host and keep it online under 72415000. Many contracts bundle both, so set the primary CPV code by whichever dominates the statement of work, then list the other as a secondary code.

Two more neighbours matter. If the contract's main output is a custom application rather than a website, that is software development (72262000). If the work is broader internet build beyond the site itself, Internet development services (72420000) fits better. Reserve 72413000 for the case where a website, with its design and front-end, is what gets delivered and signed off.

Winners here are digital agencies and web-build studios that deliver an end-to-end site, not pure visual designers. Public-sector buyers want one supplier on the hook for design, the CMS, accessibility and the live site, so a portfolio of comparable launches and a named delivery team count for more than a striking mockup.

What tends to separate bids: demonstrable WCAG accessibility compliance, experience with the open-source CMS platforms public-sector web work runs on (Drupal shows up in the awards above), and a credible plan for hosting and post-launch maintenance. Several of these contracts are framework agreements with call-offs, which rewards getting onto the framework first, then winning the work order against other named suppliers.

Expect competition from two directions: software development shops bidding under 72262000 that add a web line, and graphic-design firms arriving from 79822500 that bolt on a developer. If you can own the whole build and prove you can run it after go-live, you outflank both. The recurring redesign-and-maintain shape also gives the incumbent a real edge at renewal.